The present work is part of Ruscha’s Country Cityscapes series, a group of photogravure and silkscreen prints that reference old Western movie catchphrases and country landscapes. Over the course of this artistic practice, Ruscha has became just as interested in the power that a word can have in its absence. The artist has grown increasingly attracted to the idea of subverting his own signature style. As part of a series which take cowboy catch- phrases from Western movies a their titles, Ruscha here removes his usual typography from the composition and leaves empty black spaces in their place. Using a dirt road in fall as his background, he suggests how cultural stereotypes affect the way we see the North American landscape. By omitting words from his composition the words out leaves the viewer with nothing but the title words and the background. An unsettling composition which subverts the viewer’s own expectations. As is so often the case with Ruscha’s work, what the viewer is left with is a rumination on the platitudes that are generated by popular culture and Old Hollywood.