'Zoom' is a poignant reflection of our pandemic-era digital existence. Michael Craig-Martin created it as a response to the global shift in social interactions. The work continues Craig-Martin's signature style of depicting everyday objects with bold lines and vibrant colours but focuses on the technology that became essential during isolation.

The piece belongs to Craig-Martin's broader exploration of contemporary technological objects. Laptops and digital devices have replaced his earlier subjects, such as filing cabinets and cassette tapes1. This evolution in his subject matter demonstrates his ongoing commitment to documenting the changing landscape of everyday objects.